So was Amazon affected by these issues? For some items, yes. It spread out e-commerce spending across the months of October and November, putting us on track for a season that still will break online shopping records.” “This was further fueled by growing awareness of supply chain challenges and product availability. “With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday,” confirmed Taylor Schreiner, director, Adobe Digital Insights. That's a direct result of many people started their holiday shopping earlier this year, following widespread reports of stock issues and delayed shipping. This was further fueled by growing awareness of supply chain challenges and product availability. With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday.
While Adobe Analytics reported a 1.3% drop in spending in the US on Black Friday (opens in new tab) in comparison to 2020, with a total spend of $8.9 billion, the month of November as a whole saw a record 11.9% growth, with spending hitting some $109.8 billion. See all today's deals at Amazon (opens in new tab).In fact, it's worth noting that we saw some of the best deals Amazon's Black Friday sale had to offer appear before Black Friday started - and lots of people took advantage of them. That's certainly what's happened last year. However, we expect to see many Amazon Black Friday deals launch before the official date.
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You'll find everything you need to know about this year's sale in our expert guide, including when the 2022 Amazon Black Friday sale will start and what offers to expect, plus pro tips on how to get the biggest discounts.īlack Friday 2022 falls on November 25. But it's never too early to start thinking about Amazon's Black Friday deals event. It may feel like the post-Thanksgiving sales just happened - well, you'd be right.
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